Local Heroes

Local Heroes is part of Virginia’s strategy to save lives and increase seat belt use.

This multimedia initiative, featuring first responders from across eastern Virginia, shows how easy it is to save a life. In each of the campaign’s 30-second videos, we see local firefighters, emergency technicians, paramedics and emergency room nurses demonstrate a life-saving technique they use every day: the buckling of a seat belt. It’s a simple step that saves more than 15,000 lives a year.

A Statewide Effort

The participants of the Local Heroes campaign include 12 responders from six localities: Portsmouth, James City County, Newport News, Williamsburg, York County and Norfolk. Click on each video to learn how you can save a life – maybe even your own. 

Seat Belts Save Lives

More than 56 percent of the people who died on Virginia’s roads in 2020 weren’t wearing a seat belt. Seat belts are the single most effective traffic safety device for preventing injuries and saving lives during a crash. Buckling up prevents drivers and passengers from being ejected, and from flying around the vehicle and injuring others. Everyone needs to buckle up, including back seat passengers; a CDC study reveals the odds of driver death more than doubled in fatal frontal crashes when there were unrestrained rear-seat passengers. Air bags are not enough to protect drivers and passengers. The force of an air bag can seriously injure or even kill you if you’re not buckled up. Always buckle up and make sure everyone is wearing their seat belts before putting your vehicle in gear.

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